Tom Laufer on LinkedIn: Wow! The Virtual Meetup today was a firehose of incredible expertise and… (2024)

We’re back with our 2nd installment of our 5-session Product Analytics Masters Mini-Series. We’ve seen a real thirst for deep content for analytics leaders - playbooks and best practices on how to build the best analytics teams and drive growth.We are also clearly seeing that the analytics job is changing. Analytics teams are expected to drive a greater impact on growth. It’s no longer about creating more dashboards. It’s about delivering insights that actually affect the KPI's.In this next Master Mini-session, Casey Winters draws on his extensive experience on growth teams at Eventbrite, Pinterest, Apartments.com, Grubhub, Airbnb, Canva and (many) others, pinpointing exactly how to build what he calls a “Learning Machine.”l’m sure many of you will find his powerful session relevant for achieving your 2024 goals and and beyond. Enjoy!#productanalytics #causalml https://lnkd.in/dqtdUq9b

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Measuring the full impact of a new feature or product version has traditionally required a proper #ABtest. The problem is - they require traffic, time and resources. They just aren’t feasible at times. Also, the pace of progress slows down way too much and is unsustainable to the business. So often, features and version are rolled out blind. Vanity metrics, like adoption, subsequently fill the airspace. The team crosses their fingers and hopes for the best.💡 The good news is that there’s a paradigm shift happening - leveraging causal inference models to measure the impact of product releases. The approach has been proven to meet the gold standard of A/B testing, but with less traffic, time, and cost, and more than 90% matched as measured against real A/B tests.🎯 👉 It’s called @Loops Release Impact. It’s real, and does all the heavy lifting that’s really hard to do on your own - accounting over time for trends and seasonality, measuring segment and user mix changes, measuring the Full causal impact of your release. 🔥 So, really accurate and easy to use to measure every release you make. 🎯 Let me know in comments if you’d like to learn more. We also have a whitepaper that details our extensive research and work behind the high accuracy rate of the solution, i.e. how we know it works: Measuring the Causal Effect of Product Releases 🚀

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It's not to late to join us for the Product Analytics Virtual Meetup tomorrow, Tuesday Aug 6, 9am PDT / Noon EDT. I'll be joined by Elena Verna (Dropbox) and Itai Shabtai monday.com - a rare opportunity to engage live with these product analytics experts. Click here for details and to register: https://lnkd.in/drwzPByd

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I’m excited to share a popular way we’re helping data analysts drive growth. With Loops, you can be automatically updated on your KPIs via Slack, Microsoft Teams, or email. 🔥 Receive personalized, weekly #KPI status summaries, alerts on drops and anomalies, and find out the "why" behind the drops. 💪 With Loops, you’ll surface new opportunities - even on the go! 🚀 We like to say, we’ve got you covered …like insurance for your KPIs. 🛡Drop a comment to learn more.#productanalytics #causalML

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If you enjoy following Elena Verna and Itai Shabtai on LinkedIn, imagine them in person! 😎 You’ll love the Product Analytics VIRTUAL MEETUP I’m hosting with them next Tuesday August 6, 9am PDT. It’s a rare opportunity to hear them live online and to pose your own questions. Free registration for this Zoom event is still open.Here’s a taste of the expertise they’ll be bringing to the Meetup:🔥 The Analytics of Product-Led Growth- Elena Verna, renown product analytics expert, Growth at Dropbox, former SVP of Growth at SurveyMonkey and interim CMO at Miro.A fast-paced overview of the analytics that matter in Product-Led Growth -North Star metrics, KPIs, and the pitfalls to avoid in defining them.🚀 Supercharging Growth - Itai Shabtai, Product Analytics Guild Leader, monday.comBuilding high-impact Analytics teams - the real-life story of monday. com and the product analytics strategies and best practices that empower their growth.🔐 Mastering Causal Analysis - Tom Laufer, Co-Founder and CEO of LoopsDiscover how AI can revolutionize your growth strategy. Learn how to identify your biggest growth opportunities within your data, what causally effects your KPIs and why a KPI has dropped, how to measure the causal effect of product releases - even without A/B tests, and new ways to empower your team with automatic Gen-AI insights pushed to your Slack, Teams and email.#productanalytics #causalmlFree registration: https://lnkd.in/dP-6FHN7

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After working with various product analytics teams, I’ve noticed that there is not a lot of deep content out there for analytics leaders - playbooks and best practices for analytics team on how to build the best analytics teams, and the analytics job in general - which is changing a lot.I think if you look back at the last five years, things are shifting. Analytics teams are expected to deliver insights that actually affect the #KPI's - rather than just build another dashboard for the purpose of building dashboards. Some people now call that data theater. 🎭 I couldn’t agree more. 💯 We discussed this is our in-person Product Analytics Leaders Meetup in San Francisco last month. I am excited to kick off a follow-up to that event - our Product Analytics Masters Mini-Series. 🔥 It’s a series of these expert presentations, including the slide content, and “Upping Your Causal Analytics Game”, my session, is up first. 🚀 👉 l hope find this inspirational and, importantly, you’ll try the ways I review in this session to start leveraging causal inference models - to identify the biggest opportunities to improve your KPI's and to identify the real effect on the different product features that you're actually working on. 💪 Enjoy! (Link in 1st comment)#productanalytics #causalML

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Following the success of our in-person meetup in San Francisco, Loops now hosts a PRODUCT ANALYTICS LEADERS VIRTUAL 🖥 MEETUP, on Tuesday August 6th 9am, PDT. 😎 We have another incredible lineup of product analytics and growth expert speakers and the opportunity to "meetup" virtually:🔥 🌟 Elena Verna (Growth at Dropbox, former SVP of Growth at SurveyMonkey and interim CMO at Miro), and🌟 Itai Shabtai (Product Analytics Guild Leader, monday.com) 🌟 Tom Laufer, Co-Founder and CEO of Loops,Join us for this transformative event designed for product analytics leaders who want to dig deep into the analytics of Product-Led Growth (PLG), to build high-impact growth teams, and to learn how AI can deliver causal insights that can revolutionize your growth strategy.👉 Register now!#productanalytics #causalML

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Companies put their most expensive resources on developing new features, but they cannot always accurately measure their impact. Either they run hashtag#ABtests which are super-expensive in terms of R&D, traffic, and time, and in many cases simply not feasible. Or, they proceed with the launch, tracking vanity metrics such as adoption and using misleading comparative methods, (before / after comparisons) hoping for “success.” 🤷♂️ In our latest Loops white paper, by Iyar Lin 💪 , we discuss a paradigm shift in approach. One that leverages causal inference models to measure impact of product releases. The approach has been proven to meet the gold standard of A/B testing, but with less traffic, time, and cost, and more than 90% matched as measured against real A/B tests. 🔥 It’s called Loops Release Impact. 🚀#productanalytics #causalml

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We are overwhelmed with the support and love we received in our 1st Product Hunt, July 18th. Thank you so much to the hundreds(!!) of people who engaged with our launch, shared some love (way too many to share here but a shoutout to you all, including Lenny Rachitsky, Ben Lang, Ido Shamun, Omer Ben-Ami, and Thet Linthu), to those who wanted to know more, visited our website, tried our live demo, and downloaded our content. 🙏 We are grateful, inspired, and so proud. ❤️ - Tom and Team Loops!#productanalytics #causalML #getloops.ai

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